PROPER - Water-Based Hair Pomade
Hold that lasts. Hair that still moves.
Old-school pomade has two settings: greasy or concrete. PROPER is a water-based hair pomade for men that holds a pompadour, slick back or side part all day, restyles with a comb and a bit of water, and washes out clean. No flakes, no crust, no residue riding into day two.
Three waxes do the holding.
Beeswax, rice bran and candelilla waxes build the flexible-medium hold, kaolin clay adds grip, and shea butter, mango butter, jojoba and hemp seed oils keep hair soft and conditioned underneath the style. The finish is a light, natural shine that reads polished, not wet.
Restyle it tomorrow. And the day after.
Because it's water-based, PROPER cooperates: rework the style through the day or refresh it the next morning without starting from zero. Formulated and made in small batches in our own Canadian facility. Certified cruelty-free by Leaping Bunny. Tested on dudes, not dogs.