Curls Aren't Just for the Girls

Posted by Evan Ward on

Finally, a styling cream for men with curly hair.

Introducing SO WAVY Curl Cream. Our answer to the need for a natural curl styling product that accentuates curls and conditions hair while controlling frizz & flyaways. 

We created our curl cream based on requests from many of our customers who were frustrated because they couldn't find a product that would properly style their hair. Often they would use products to straighten the curls out because they couldn't find anything else that worked. We knew what we needed to do, create a product that allowed those with curly hair to show off and nourish those great curls in one easy-to-use product.

After months of research, development and testing, we finally created the best curl styling cream for men that would help tame their curly or wavy hair from this...

 

...to this. In just 2 pumps with SO WAVY Curl Cream.

 

What causes hair to be curly?

Curly or wavy hair is determined by genetics. In straight hair, the hair follicle (where the hair grows from) is round. Whereas with curly hair, the hair follicle is oval shaped.  As the hair cuticle builds up from the follicle, cells divide and proteins are created asymmetrically resulting in some parts get built up more and others less.

Think of ribbon used for gift wrapping, as you stretch one side and compress the other, it gives a curl or a wave. With wave and curly hair there are parts of the cuticle that are more exposed, this is what makes hair stand up and become frizzy.

What is the best way to care for curly hair?

The best way to care for this type of hair is HYDRATION! Curly hair is more prone to dryness and dandruff compared to straight hair since oils secreted from the scalp have a harder time coating the entire hair strand. Since the cuticles in curly hair are more exposed compared to straight hair, they are often are begging for moisture and more prone to heat damage compared to straight hair.

Using a proper shampoo, conditioner, and hair styling product will be your best friend for more healthy curls but will also help prevent dandruff and frizz. 

To style curly or wavy hair, use a product that will give a light hold, provide hydration, and enhance the curls by coating the hair and reducing the exposure of the cuticle. We designed our SO WAVY Curl Cream specifically to nourish and style curly or wavy hair while improving overall scalp and hair health with:

  • Hydrolyzed Hemp protein
  • Jojoba
  • Rosehip oil
  • Mango butter
  • Provitamin B5
  • Vitamin E. 

Don’t hide or shy away from your curls, EMBRACE them and ride the wave with SO WAVY Curl Cream.

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